Traveling publicity campaigns
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About This Book
Excerpt from Traveling Publicity CampaignsA glance at the appendix to this volume will show how ex tensive this form of educational effort has become. Begin ning a dozen or more years ago with trains which showed improved methods of farming the list includes trains for teach ing health, sanitation, safety, and food saving; trolley cars carrying exhibits on child welfare; and automobile trucks equipped to give motion picture shows on health and other subjects. Recently some of the trucks have also carried equipment for demonstrating methods of food canning, or for dispensary service. While the ...
Chapters (254)
- TRAVELING PUBLICITY CAMPAIGNS
- EDITOR’S PREFACE
- TABLE OF CONTENTS
- LIST OF ILLUSTRATIONS
- I INTRODUCTORY
- II PURPOSES AND ADVANTAGES OF TRAVELING CAMPAIGNS
- The Train as an Event
- A Tour as a Campaign “Feature”
- Novelty and the Danger of its Wearing Off
- Not a Quick Method
- Traveling Campaigns and Results
- Cost of Tours
- As Between Trains and Trucks
- FOOTNOTES:
- III HOW TRAINS HAVE BEEN USED IN CAMPAIGNING
- Agricultural Trains
- Health Trains
- War Propaganda
- A Government Safety First Train
- Trolley Tours
- FOOTNOTES:
- IV CAMPAIGNING WITH MOTOR VEHICLES
- Motion Picture Tours
- A Typical Motion Picture Motor Tour
- Traveling Dispensaries
- Cleveland Children’s Year Special
- Motor Truck Clinics in Italy
- A Government Child Welfare Special
- Speaking Tours by Automobile or Motorcycle
- A Motorcycle Knight of Health
- The “Flying Squadron of Health”
- Carrying the Canning Kitchen to the Food Supply
- “Caravans” of Trucks
- FOOTNOTES:
- V ADVANCE PUBLICITY AND ORGANIZATION
- Importance of Good Advance Work
- General Advertising
- Specialized Appeal
- Arrangements for Distributing the Attendance
- Arrangements for Local Co-operation in Management
- Getting the Advance Work Done
- Qualifications of the Advance Agent
- The Job of the Advance Agent
- Assignments of Advance Work for Local Committees
- EXPLANATORY STATEMENT FOR LOCAL CO-OPERATING COMMITTEES REGARDING THE PENNSYLVANIA FOOD CONSERVATION TRAIN
- RECEPTION COMMITTEE
- COMMITTEE ON NEWSPAPERS
- ADVERTISING COMMITTEE
- COMMITTEE ON SPECIAL DELEGATIONS
- COMMITTEE ON CO-OPERATION OF CHURCHES
- COMMITTEE ON SCHOOLS
- COMMITTEE ON ATTENDANCE OF FOREIGN LANGUAGE GROUPS
- COMMITTEE ON SPEAKING
- PERSONAL CANVASS
- VI THE MESSAGE OF THE TOUR
- Choice of a Topic
- What to Tell
- Making up the Program
- Programs of Exhibit Trains
- A Program Combining Demonstrations and Exhibits
- Outdoor Speaking at Trains
- VII EXHIBIT CARS
- Types of Cars
- Traveling Accommodations for Staff Members
- Treatment of Car Interiors
- Exhibits
- Use of the Space for Display
- Placing Exhibits
- Arrangement of Subject Matter
- Some Observations From Practical Experience
- Arrangement of Car for Demonstrations
- FOOTNOTES:
- VIII THE TOUR OF THE TRUCK OR TRAIN
- The Places to Be Visited
- Receiving the Visitors[8]
- The Rate of Progress in Exhibit Cars
- Distributing the Attendance
- Explaining the Exhibits
- FOOTNOTES:
- IX FOLLOW-UP WORK
- Getting the Subject Talked About
- Printed Matter for Distribution
- Publicity Following the Train’s Stop
- Organization of Local Forces
- Checking up Results
- FOOTNOTES:
- APPENDIX REFERENCE LISTS OF TRAIN, TRUCK, TROLLEY, AND OTHER TRAVELING CAMPAIGNS
- Agricultural and Food Conservation Trains
- Health Trains
- Miscellaneous Topics—Trains
- Agricultural and Food Conservation Trucks
- Health Trucks
- Motor Transportation Development Tours
- Miscellaneous Topics—Trucks
- Miscellaneous Vehicles Used for Tours
- BIBLIOGRAPHY
- INDEX
- SURVEY AND EXHIBIT SERIES
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